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Reputation Management

REPUTATION MANAGEMENT

Corporate Reputation Management

People can publish anything they want to online these days. If your business has been presented in a negative light from bad reviews or false accusations, then you should not try to hide these results. Instead, you can employ Fat Digital Marketing’s reputation management services.

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Fix Your Business’ Reputation Online

If you start to see a bunch of unpleasant reviews for your business or are suffering from multiple product recalls and defects, you may be experiencing a social media crisis for your brand. This can happen when someone publishes something about your company that is not true and that is getting a lot of unwarranted attention.

It doesn’t matter what the source is. If it is hurting your company and its reputation, then your target audience is seeing it. Your company could be losing money because of the problem, and sometimes all it takes is a single link with your company’s name attached to it.

When you partner with us at Fat Digital Marketing, you can benefit from experienced and dedicated reputation management personnel. You also get a number of options for how to deal with the particular needs of your company. On top of that, we offer competitive pricing on all of our services to keep you under budget as much as possible.

Reputation Management Explained

We want to examine what reputation management actually is for those who may not be familiar with the concept.

This is what we call the process of boosting your company’s status in relation to Google search results, in areas of the internet that get a lot of traffic and in online reviews. We only use aboveboard means to accomplish these goals.

Reputation Management Pricing & Packages

FeaturesCompany
1st Page
Company
3rd Page
Brands
1st Page
Brands
3rd Page
Phrases protected & monitored1188
Search positions protected & monitored1 to 101 to 301 to 101 to 30
Dedicated account representative
Up to two personal consultations per month
Development of micro-sites
Article submissions
Press releases
Social media bookmarking
Social media profiles
Facebook – setup/enhance & promotion
Twitter – setup/enhance & promotion
Flickr – setup/enhance & promotion
YouTube – setup/enhance & promotion
LinkedIn – setup/enhance & promotion
Business profile linking
Forum profiles
Forum comments
Creation of Ning social network
Squidoo lens
Hub page creation
Blog comments
Development of micro-blogs
Blog setup  
Blog network distribution  
Blog RSS directory submission  
Blog RSS distribution  
Google profiles  
Yahoo answers (Q/A)  
Photo sharing  
Forum site reviews with aged accounts   
Customer reviews   
Power point submissions   
Video submissions   
Video promotion   
Guest blogger posts (Compliant with new SEC guidelines)   
Additional unlisted link building strategies  
1 Hour Consultation with WebpageFX, Inc. CEO
Monthly account reporting
Online tracking system access & notification
Optional PPC management for protected phrases (PPC network spend paid by client)
200+ SMEs behind campaign driving results
One time campaign investment (2 month duration):$7,500$10,000$15,000$20,000
Progressive monthly reputation management (Min 6 month duration):$2,000$3,000$4,000$5,500

Let’s examine some of the most effective online reputation management services and how they help out your business:

  • Affect Search Results- We limit the effectiveness of negative news by putting out positive content that floods the Google search results pages.
  • Monitor Your Progress- We keep a close eye on the Google search results to ensure that your business is being shown positively.
  • Improve Social Media Presence- We use free profiles to improve searches for your company’s name.
  • Moderate Social Media Conversation- We work to control the kind of conversations people have about your company online to ensure a positive presence online.
  • Promote the Brand- We work with other websites to build up your brand online and create a network of positivity around your business.
  • Modify Search Results- We employ various strategies to change the way your company appears in search results.
  • Showcase Executive Leadership- We boost articles and write blogs that show your corporate leaders in a good light.
  • Create a Multimedia Imprint- We develop videos and photos to ensure your business ranks well in various search results for multimedia.
  • Communicate with You- We report regularly to you on what we are doing, how are efforts are helping and what we think will help you moving forward.
  • Track the Outcomes- We let you know where your money is going and how it is being used to better your company and improve your online reputation.

Please note that what we have given you are just some examples. How we work with you and what strategies we employ will vary based on your particular needs. We will design a package that is customised to suit you.

Let’s get into some of the specifics. When your company is under attack and people are saying negative things about you or your company, then you should partner with us to get back on track. Every service we offer is designed to allow you to regain control of your reputation in the online space and build your company’s status back, one piece at a time.

Our Service Options

We offer a few different packages to help get you started, but please understand that we can customise them however we need to for your particular situation.
Many of our packages include article submissions, phrase motoring and protection, a dedicated account representative, protection and monitoring for search positions, multiple consultations, micro-site development, press releases, and bookmarking on social media. Our social media services include the setup, enhancement and promotion of accounts on YouTube, LinkedIn, Facebook, Twitter, and Flickr.

We can also set up a blog for you, writing as many articles as you need to establish it and increase your online presence. We can moderate and create forum profiles and forum comments, link your business profiles, perform blog RSS services, create and update Google profiles, work with Yahoo Answers to promote your brand, share photos online, encourage customer reviews, develop PowerPoint presentations, submit videos, promote videos, create and publish guest blog posts on other websites, and track and report on your business.

We will notify you of any changes you need to be aware of, let you know if we think the strategy we discussed with you needs to be changed, and use pay-per-click marketing to boost sales and brand recognition. You can opt for a one-time campaign investment or keep us on as regular reputation management service providers or social media managers for as long as you need.

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Proactive Reputation Management

To take control of your reputation online, you need to be proactive. This helps to prevent many reputation crises and ensures that the search results show your business’ best sides.

We offer a number of different proactive reputation management services:

  • Phrase monitoring
  • Single account representative
  • Multiple consultations every month
  • Bookmarking on social media,
  • Wiki writing
  • Linking for business profiles
  • Review site monitoring
  • Creation and use of profiles on review sites
  • Implementation of forum profiles
  • Photo sharing
  • Video sharing
  • Positive content creation
  • Regular press releases, micro-site development

Many of these services are ongoing and are generally set to last for a month, but you can have us partner with you longer than that, if necessary.

If you would like to learn how much these services cost and what packages we have available, please contact us for a free quote.

Earn More Customers

One of the biggest ways that a negative reputation will impact you is in sales. You are likely to lose customers quickly as your reputation plummets. You may not realise that the vast majority of consumers will check online reviews before they buy something. That means that if your reputation is negative, then you can be losing a large percentage of potential customers.

What this means is that there is the potential to really turn this around. You could dramatically increase your sales, if you are only reaching a small portion of your potential customer base right now.

Reputation management’s bottom line is that you see sale increases. There is a lot more money that you could be earning, and your reputation could be holding you back. You could get an advantage over your competitors if your customers were not seeing all that negative press about you.

It’s Time to Fight Back

Maybe you have been fighting back for a while now, trying to get a foothold on your reputation, but your efforts have likely fallen short if you are on our site reading this now. It’s time to start fighting back successfully. Imagine how much more successful you will be if you have experts on your side who have helped many other businesses regain their positive reputation. Every time we help you win a small victory, it doesn’t just affect the negative reviews out there. It also makes it harder for new negative press to get noticed.

We work offensively, dealing with threats before they even surface and handling the ones that are already there with skill and efficiency. This means that once we are finished, you will be able to relax and go back to business as usual.

We will be watching your back for you, and that allows your company to be perceived positively online.

The Sites We Work with for Reputation Management

There are three primary sites that we work with in order to improve the reputation of our clients. Let’s take a look at those now so that you can get a better idea of how we work for you.

Google

Google is the undisputed king of the online space, which makes it super important when it comes to your company’s reputation. Google will rank any site well that it believes is providing a good experience for their users. What that means is that Google can be convinced to rank your site well if you make it simple to use and intuitive for your customers.

However, Google will also consider Yelp and Facebook results when it ranks your site, and they can show up as search results when people look for your brand online. They can even show up before your business page when people search for your company. Google also functions as a review site, so if people are leaving positive or negative feedback for you on there, it can have an effect on how you are perceived on Google. When people see your company on Google’s pages, they may also see those positive or negative reviews.

It is important that you earn some positive reviews on Google, if you are going to boost your company’s reputation. Keep in mind that about 90% of all consumers look at reviews before making a purchasing decision. Many of your potential customers are going to be looking at Google reviews before they buy from you.

However, Google is just one of a few different sites that have a big impact on your reputation.

Facebook

Facebook is the biggest social media sites in the world, with over a billion users every day. Many of your potential customers are going to be looking there to find out about you, besides just looking on Google. You can control your reputation easier on Facebook than you can with Google, though. Just make an account, fill out the required info, create posts for your business, answer customer comments and ask your customers to leave reviews. You can start to grow a dedicated following on the site very quickly this way. Your customers will want to hear from you and will begin responding to your brand.

You may get a customer complaint at some point, but you can simply respond and address it in a professional manner that keeps your brand looking good on social media. Doing this demonstrates that you care about your customers and what they have to say. It will passively encourage customers to leave positive reviews.

Facebook reviews can actually show up on Google search results, so getting those right will affect what customers see on Google. You want to keep a good reputation on Facebook, and you can use that as a starting point to bring in new customers and better search results.

Now, let’s look at the last big site you need to be concerned about having a good reputation on.

Yelp

The third one is Yelp, and it was one the first places that people could go online to find online reviews exclusively. Each year, this site becomes more and more powerful. The reviews posted there show up everywhere, even on people’s mobile devices and on sites that sell products or services like what you offer.

Even if you haven’t used Yelp, people may have left you reviews there. They can create listings for you before you ever set up a business space on the site. That means you need to go and claim that page as soon as you can.

It’s simple enough to do. You have to go to Yelp and search for your business, and then click on the “Claim” option. If you are not listed on Yelp yet, then you can simply set up an account there from scratch.

After you take ownership of your Yelp listing, you will be able to respond to reviews, both positive and negative. Now that you have Yelp on your side, you will be working with the three most powerful reputation influencers online.

Why Choose Us?

You still have one final question to consider, though. Why should you go with Fat Digital Marketing as your reputation management experts?

The answer is that our own reputation is in great shape because we know our business. We practice what we offer, and you can check out reviews of our business on other sites all over the web or ask us to connect you to past customers and share testimonials with you.

If you are ready to turn your online reputation into a positive one, then you can get started right now. A positive reputation can make all the difference, and we can help you create a custom plan for getting control of that reputation quickly. If you have been subject to bad reviews and slanderous accusations, then contact us today and start damage control as soon as possible.

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